Fractional COO | Sequencer of complexity | Supply Chain Management • Operations • EOS Systems |Taking CPG brands from $10M → $50M → $100M | Startup Investor
CPG founders don’t need more advice. They need an experienced operator who can sequence the chaos – across retail, capital, and execution – so scaling up doesn’t mean falling apart underneath.
Inventory doesn’t match the forecast. The forecast doesn’t match the retail plan. The retail plan needs capital you haven’t raised yet. And you’re running operations, managing the team, and trying to think strategically – all at the same time.
The cost of waiting doesn’t look like a crisis. It looks like slowly shrinking margins, missed windows, the hire you made too early or too late, and good people burning out on the wrong priorities. By the time it’s visible, it’s already expensive.
Twenty-plus years on both sides of the table. As a retail buyer, I decided which brands earned shelf space. As a founder, I built and exited my own CPG company. Now, as COO to brands from $5M to $25M in revenue, I’ve seen where things break from every angle – and I built Kedia Consultants to be the partner I wished I had when I was the one holding it all together.
Most consultants bring theory or siloed supply chain expertise. I bring the pattern recognition that only comes from having lived it – so you get someone who doesn’t just point out problems, but owns the solutions.
Too much of what sits, never enough of what sells – and it’s eating your margin alive.
You’re building plans on assumptions that unravel the moment something changes.
Strategy keeps getting pushed because operations won’t stop pulling.
The tech stack doesn’t talk. The team fills the gaps manually. It won’t scale.
Growth is happening, but the unit economics tell a different story.
Strategic leadership when the decisions are high-stakes. Operational execution when the day-to-day is drowning you. Pick the one that fits – or combine both.
For founders who need an experienced operator in the room - someone who can pressure-test decisions, sequence priorities, and bring the judgment that only comes from having sat in your seat before. This isn't advisory. This is a working partner.
A dedicated consultant, trained and managed by our team, embedded in yours - running your demand planning, supply chain, inventory, and systems as if they were on your payroll. Not a rotating cast of consultants. One person. Your person. Fully focused on your operations so your team can focus on growth.
Here’s how we go from audit to infrastructure – fast
We audit your operations end-to-end, separate what’s urgent from what’s important, and build a sequenced roadmap – so you know exactly what to fix now, what to fix next, and what to leave alone.
We tackle the high-impact bottlenecks first – plugging the holes that are silently costing you money, time, or credibility – without creating new problems downstream.
We install the infrastructure, processes, and KPIs that let the business run like it’s already ten steps ahead – so growth never outpaces the operations underneath.
We don’t advise. We embed. These are the areas we take over completely so your team can focus on growth.
The same frameworks we use inside client businesses, free.
Start with what’s costing you most.
Gross margin, CAC, and AOV benchmarks so your targets come from market data, not guesswork.
Model your true landed margin at Target – trade spend, freight, allowances – before you’re committed.
Translate sales expectations into inventory and production plans that reduce stockouts and excess.
45 minutes. We map your operations end to end, sequence your top three constraints, and tell you honestly whether we’re the right fit. You leave with the sequence either way – no pitch, no pressure, nothing to prepare.
45 minutes, no pitch. Pick a time and tell me what’s breaking.
